Warsaw / London, 13 July 2022 – Stats Perform, the sports tech leader in data and AI technology, announced today a continuation of their official data partnership with PKO BP Ekstraklasa, the top-flight professional football league in Poland.
The agreement will see the league and its member clubs continue to benefit from access to Opta data, which will be collected and managed exclusively by Stats Perform operators. It includes access to live feeds from every match, enabling their media departments to provide real-time insights across broadcast and digital platforms, driving key storylines and enhancing fan engagement across Polish domestic football.
The scope of the league’s use of Opta data is expanding significantly during 2022-23. As well as sharing data insights with fans via PKO BP Ekstraklasa’s official social media handle, Opta data will also now be powering the league’s fan engagement tools such as their official mobile app, the Ekstraklasa.org website and the LOTTO Fantasy Ekstraklasa game.
To help drive this multi-channel engagement with supporters, the agreement will also see PKO BP Ekstraklasa’s media team benefit from access to the latest AI innovation in PressBox Live, which will allow them to identify key performance trends and share ready-to-publish facts identified through automated insights. They can also generate engaging multi-channel data visualisations, access predictive metrics, and benefit from direct access to Stats Perform’s editorial and research staff as a game takes place.
After extending the deal, Marcin Animucki, president of Ekstraklasa SA said: “We are fully aware that today’s fan needs professional data on their favourite games. They think about them in between their team’s games while analysing their rivals and evaluating transfers in real-time. We also perfectly understand the need of journalists who use our statistics while analysing meetings. Thus, we provide world-class tools for analysing and tracking PKO BP Ekstraklasa games. This is an important part of our strategy to develop the league in the digital area.”
From a Pro perspective, the partnership enables coaching staff working across all eighteen PKO BP Ekstraklasa teams to benefit from access to ProPortal, Stats Perform’s live-in game performance insights tool. Compatible with tablet devices, ProPortal provides minute-by-minute updates as a match unfolds, displaying heat maps, pitch maps and chalkboards, which can be studied from the bench to inform tactical decisions at crucial moments of a game.
Alex Rice, Stats Perform Chief Rights Officer, added: “Stats Perform is delighted to have PKO BP Ekstraklasa as part of our European league partners. We are passionate about helping leagues deliver new and innovative ways of telling the stories that matter, through the intelligent application of world-class Opta data. We are also pleased to be able to provide additional Pro support to every Polish top-flight team through ProPortal, which provides their technical staff with another source of live data to identify trends and influence their in-game decision-making. I am looking forward to working closely with the league and its stakeholders throughout the 2022-23 campaign.”