Sports data: the ‘holy grail’ for sports betting affiliates
Ignacio Iturraspe, Sales Director LATAM at Stats Perform discusses the role sports data plays in elevating the sports betting experience and how the company works with some of the most award-winning sports betting affiliates around the world. This interview was originally published in LMG’s Affiliate Magazine published in November (text is in Spanish)
Today’s sportsbooks offer hundreds of football bets on player and team events like goals, corners, and fouls, across thousands of games, before the game starts and whilst it is in-play, in multiple sports and leagues, every day.
With so many options, sportsbooks and sports betting affiliates play a critical role in educating customers and providing the tools required for bettors to make confident decisions.
That’s where Stats Perform’s Opta data comes in. Our proprietary player and team stats spans multiple sports, hundreds of leagues and is trusted by bettors, sportsbooks, professional teams, and media to provide a data-driven, objective view of sport that helps make it matter more.
How does Stats Perform work with sports betting affiliates?
We provide the tools and football content affiliates need to attract, engage and convert bettors. Here are some recent examples:
Soccerway
Soccerway covers over 1,000 football leagues & cups from 134+ countries. It is the world’s largest free-to-access football database and is cited by some of the world’s leading football bettors as their go-to source for information needed to place a bet.
How do they use Opta data?
Opta data powers the entire website experience, providing statistics on a huge number of football matches, teams and players.
Recently they have added ‘betting facts’ next to odds in betting adverts. These drove 6.35x more clicks than betting ads with odds alone.
Squawka
Squawka is an authoritative voice in football, trusted by fans around the globe with more than 2 million followers across their social channels.
How do they use Opta data?
Opta data plays a central role across Squawka’s extensive content-driven editorial, video, and social output. A popular tool in their affiliate toolkit is their Comparison Matrix which allows fans to compare over 80,000 players with over 50 unique data metrics, a vital resource for bettors around the world.
They also use statistics and editorial facts woven into digital graphics to provide context for in-play betting specials from leading operators such as Sky Bet and Betfair. These are used across their website, and social channels to engage and inform bettors.
Footy Accumulators
Footy Accumulators is the UK’s #1 football betting community with a combined following across social platforms of over 1.5m.
How do they use Opta data?
Their latest innovation, Betting Hub, helps bettors research betting markets across a wide array of competitions. By combining our statistics and form information delivered through our API bettors can make more informed, confident betting decisions for the markets, teams and players that they care about.
What new tools do Stats Perform have that can help sports betting affiliates?
In addition to betting facts on thousands of matches, our PressBox Graphics web application helps hundreds of the world’s leading right holders, sportsbooks, broadcasters and more create eye-catching, scroll-stopping graphics, in seconds.
This frees up your marketing team and creating authentic, useful, on-brand content while saving hundreds of design and research hours every month.
