Skip to Main Content
Betting & Affiliates

How Sportsbooks and Affiliates Made World Cup Betting More Entertaining

By: Alex Roberts

Get 25+ case studies showing how sportsbooks and affiliates used Opta data to make the football World Cup 2022 more entertaining

 

The 2022 FIFA World Cup saw more operators than ever utilise the power of Opta data to make betting on the world’s biggest sporting event more entertaining. This creativity spanned inventive betting markets, product and UX enhancements, and creative marketing implementations.

Bettors were offered markets which keep them invested in games for the full 90 minutes, and UX and marketing upgrades helped bettors make informed betting decisions for pre-match and in-play player props. This took the overall betting experience to new heights.

To access these case studies, which include examples from leading operators Sky Bet, bet365, Paddy Power, Ladbrokes and more, provide us a few details at the form below.

Interactive Product Finder

Stats Perform offers hundreds of captivating products to engage and entertain sports bettors, fantasy players and sports fans, powered by our famous Opta brand. Quickly find the best ones for your use case from our specialist range. Check back often to see what’s new!

TRY IT NOW

More Entertaining Betting, More Confident Trading