The home of pioneering sports data brand Opta, has recently announced an extension to its 10 year-long exclusive official rights deal with Football DataCo until the end of the 2024/25 season. The agreement will see Stats Perform collect detailed data for 3,000 matches a year across major English and Scottish football leagues, including the English Premier League, and distribute to the world’s media, fantasy, broadcast and professional teams.
The renewal also features the rights to distribute:
- Official Player Tracking Data to Premier League, EFL and SPFL rightsholders, that will provide deeper viewer insight into on- and off-the-ball action;
- AI-powered Official Insight Data to broadcasters and media; and
- Official Player Market Data to licensed sportsbook and daily fantasy operators, to power pre-game and in-play betting on player statistics like the now-ubiquitous shots-on-target.
Alex Rice, Stats Perform Chief Commercial Officer
At Stats Perform we are committed owners of our large, deep Opta football data API. We think carefully about how and what we collect, how we store the data, but more importantly how we distribute and use it to help our customers tell more memorable stories about the on-field action. We continue to develop new statistics like possession value, expected pass completion and momentum that deepen fans’ emotional connections to the teams and players they follow, across all platforms and channels, and make the games matter more. We are honoured that our investment in collecting, generating and distributing the fastest, most accurate detailed data with the utmost professionalism has again been recognised by Football DataCo.
ADRIAN FORD, Football dataco general manager
It was an easy decision to extend the long-established FDC partnership with Stats Perform. The value of data in building trusted fan and bettor experiences continues to grow, and that enhances the reputation of our competitions, wherever they are enjoyed. Opta is a key enabler for all the Leagues’ stakeholders and fans, who want the best data and insights.
The English and Scottish football official data rights form part of Stats Perform’s extensive official data portfolio that spans Europe’s major football leagues like LaLiga, Ligue 1, Serie A, Bundesliga and numerous other global competitions and sports. Opta data is also widely used by teams, broadcasters and journalists including the innovative PressBox product suite and Pro Tools.
