data-driven automated written content

Dynamic automated content delivered at an unimaginable speed and scale, powered by our award-winning data.

SmartContent

Ready-to-publish content written at lightning-fast speeds

SmartContent alleviates the stress of creating match recaps and player bio pieces through cutting-edge content automation. SmartContent is ready to publish, allowing staff to work on more complex projects. Because our content is delivered via API with meta-data of matches, teams, and players, this content can be auto-published dynamically with no manual intervention.

Introducing SmartContent (00:01:31)

Available Smart Content

Previews

Pre-Game

Available via SDAPI in multiple languages, match previews are readily available to embed into your existing media properties. Through this vast scope of coverage and flexible deployment these match previews bolster properties coverage – enhancing the fan experience and available ad inventory.

Insights

Pre-Game, LivE, and Post-Game

Delivered live in a match, SmartContent Insights are low latency updates with all the most important context for goals and other match events. Whether to supplement commentary stream or as a push notification, the insights are always adding a layer of context, particularly for often neglected competitions.

Recaps

POST-Game

SmartContent Recaps provide data-driven recaps highlighting what happened in a match using Stats Perform’s best-in-class data like xG to provide deeper context than any other automated match summary.

Bios

Post-Game

Player information combined with seasonal statistics that updates as the season progresses. Using branching logic, the bio is a fluid narrative that changes over the course of the season based on the outcome of each match to produce up-to-date, data-driven overviews of the player’s performance and recent form.

Accelerate Your Editorial Production

EMPOWER YOUR EDITORIAL TEAM

Writing league-wide previews and recaps can be a daunting yet unfulfilling task for writers. While outlets would prefer to have writers tackle more complex and richer pieces, previews and recaps are still vital for basic coverage.

0 pieces of content created using PressBox Content

0 matches covered by Previews

0 + players covered by Bios

0 % journalists' time freed that was previously spent on writing recaps

Engage Sports Fans at Scale

Get in touch with an expert to understand how you can reach and engage with sports fans before, during and after the game with SmartContent.

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