The International Betting Integrity Association is calling for all companies operating in the sports betting data supply chain to develop a set of global best practice standards for the industry, warning that the Covid-19 pandemic has reinforced the need for robust data guidelines.
The issue has come to prominence during the Covid-19 lockdown as data suppliers have sought to fill empty sportsbooks by offering betting markets on lower-level football leagues in less heavily regulated countries.
Sports betting data supplier Stats Perform has called for the data supply industry to be regulated by an independent body in response to recent cases of betting manipulation.
