As betting has evolved, certainly in the last five years, and certainly in football for example, we’ve seen a huge acceleration in betting not just on teams but also on specific players and markets like cards and corners. Bettors are using these market types to make events more exciting, including in-play and in same-game multis, and it’s the fastest growing area of participation.
Stats Perform’s Opta statistics already provides the data operators need to model and trade stats markets live. But it’s still difficult for bettors to find information on, say, how many attempts at goal a specific player has had in the last five matches or how many they normally have in a season, or in the last 10 minutes of a match.
