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Privacy notice for website users

Stats Perform Website Privacy Notice

Stats Perform is committed to protecting your personal information and respecting your privacy in accordance with applicable laws. This Privacy Notice explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

If you are an athlete or professional sportsperson, please click here.


This Privacy Notice is issued on behalf of the Stats Perform group of companies which includes (together with their respective subsidiaries):

  • Perform Content Services Limited, a company registered in England and Wales under number 11584111 with its registered office at The Point 37 North Wharf Road, Paddington, London, England, W2 1AF and data protection registration number ZA497913;
  • Stats LLC, located at 203 North LaSalle Street, Suite 2350, Chicago, IL 60601;

(together “Stats Perform”, “us”, “we” or “our”).

We are the data controller of any personal information we collect about you and we are responsible for:;; and  as well as any other websites owned and operated by Stats Perform from time to time (together the “Websites”).

We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below under “How to contact us”.

What does Stats Perform do?

Stats Perform is a sports technology organisation, providing sports data and the latest advancements in applied AI and machine learning, headquartered in London. Our products and services deliver world leading sporting predictions for teams and sportsbooks and a more engaging broadcast, media and fan experience. Stats Perform is a global organisation with offices and operations located around the world including the US, UK, Europe, Asia, South Africa, South America and Australia.

We are committed to protecting and respecting your privacy.

Information we collect from you and why

Personal information, or personal data, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymised data). The table further below sets out in detail the personal information that we may collect about you, which broadly falls into the following categories:

Information that you provide voluntarily

Certain parts of our Websites may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details (e.g. name, email address and geographic location) in order to subscribe to marketing communications from us, and/or to submit enquiries to us.  The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. You may also provide us with personal information, such as your contact details, when interacting with Stats Perform generally by email, over the phone, at online and physical events or in the course of your and/or business activities.

Information that we collect about you

When you visit our Websites, we may collect certain information automatically from your device. In some countries, including the UK and countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.  We may also collect information about how your device has interacted with our Websites, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them.  We use this information for our internal analytics purposes and to improve the quality and relevance of our Websites to our visitors.

In our email marketing, we are able to track delivery and log when emails are opened. You can restrict or block this type of technology through your web browser or email programme settings by preventing automatic downloading. Cookies may also be set if you click on a link within the email.

For more information on how we use cookies and similar tracking technology, please see our Cookie Notice.

Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources such as social networks, public databases (where permitted by law), corporate websites, your business associates and our representatives, agencies (including recruitment agencies and credit reference agencies) and partners (for example, where we carry out joint business activities that involve you).

How we use your information

We use the information we collect in relation to you to correspond with you, perform our agreements (including with you or the organisation you represent), comply with our regulatory responsibilities and policies, carry out marketing activities and day-to-day business activities and operations.

We will indicate to you where the provision of certain personal information is required in order for us to provide you certain services. If you choose not to provide such personal information, we may not be able to provide the services you have requested.

The following table sets out in more detail the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information.

The personal information we collect from youHow we use itLawful Basis
We will collect the personal information needed to identify you such as your name, username and password. We will also collect your contact details, such as your email address, telephone number, job title, mailing address/place of work.To enter into a business relationship with you. For example, to provide our services and/or to contact you about them where necessary.Such processing is in our and your legitimate interests to enter into, and manage, a business relationship with you and ensure the organisation you represent is provided with our services in accordance with our contract with that organisation.
To manage our ongoing business relationship with you. For example, to update you about our service, policies and/or terms, provide you with administrative information such reminders, technical notices, updates or security alerts or when you engage with our customer services team.See above.
To allow you to create an account with us.See above.
To send you email newsletters, interesting blogs, forum updates, news webinars and articles relating to sports and related matters and to keep you up-to-date about our products and services which we think will interest you.Either consent (if required under applicable law) or our legitimate interests, namely marketing and advertising to our contacts and customers to develop and grow our business.
To allow you to attend an event or so that you can enter competitions, prize draws or events run by us (such as hackathons).To pursue our legitimate interests (to study how customers use our products/services, to develop them and grow our business).
If you raise an enquiry or complaint with us.Such processing is in our and your legitimate interests to appropriately manage our business relationship with you.
To provide you with the support and the customer service you have requested. To provide you with information and materials that you request from us.See above.
To allow you to complete any surveys we send you (if you wish to) or to comment on or review our products or services, to help us to improve them.To pursue our legitimate interests (to study how customers use our products/services, to develop them and grow our business).
Fraud prevention and detection.To pursue our legitimate interests (for running network security to prevent fraud) or (where appropriate) to comply with our legal obligations.
Payment details and details of your transactions.To take payment for our products and services. Certain payment data may be processed by credit card companies and other payment providers.To pursue our legitimate interests (to recover debts due to us, to pay refunds or compensation owed to you and to prevent us facilitating fraud) and in order to fulfil our contract with you.
Fraud prevention and detection.To pursue our legitimate interests (to prevent us facilitating fraud) or (where appropriate) to comply with our legal obligations.
Technical information about your browsing actions and patterns. We collect this personal information by using cookies and other similar technologies and full details as to how we process and use cookies can be found in our Cookies PolicyTo train our employees.To pursue our legitimate interests (to define types of customers for our services, develop our services and grow our business to keep our Websites updated and relevant, to develop our business and to inform our marketing strategy) or (where necessary) with your consent (in accordance with our Cookie Policy.
To administer and to improve our Websites, to ensure they are presented in the most effective manner for you and to give you the best Website experience and to allow you to participate in interactive features of our Websites if you choose to do so.See above.
For data analysis, testing, research to help us to improve our products and services.See above.
To keep our Websites safe and secure.To pursue our legitimate interests in keeping our Websites safe and secure.
Contact details for marketingTo maintain a suppression list should you opt-out of receiving communications.To pursue our legitimate interests (to ensure that we are not at risk of breaching data protection laws by communicating with you where you have asked us not to).
All personal information referred to aboveTo enable us to comply with any legal or regulatory requirements and otherwise to meet applicable requirements of any relevant regulator or competent authority.To comply with our legal obligations. Otherwise, to pursue our legitimate interest (for the purpose of establishing, exercising or defending our legal rights).
To exercise or protect the rights, property, or personal safety of Stats Perform, its customers, staff or others.To pursue our legitimate interests in protecting the rights, property, or personal safety of Stats Perform, its customers, staff or others (including for the purpose of establishing, exercising or defending our legal rights).
We may collect personal information related to your application for employment such as your name, address, passport, visa, right to work documents, and CV.To manage recruitment of candidates including assessing skills, qualifications, and suitability for work, carrying out background checks, communicating with candidates about the recruitment process, record keeping and complying with legal or regulatory requirements.To pursue our legitimate interests in selecting appropriate candidates. Please refer to our separate applicant privacy notice during the application process or click here to access it.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” section below.

Who does Stats Perform share my personal information with?

We may disclose your personal information to the following categories of recipients:

  • to our group companies,
  • to third party vendors and our other partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Websites or perform services generally such as email, advertising, fraud prevention, background checks, web hosting or analytics), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information;
  • to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, (iii) to detect and investigate illegal or wrongful activities and/or breach of contract, (iv) to exercise or protect the rights, property, or personal safety of Stats Perform, its customers, staff or others, or (v) to protect your vital interests or those of any other person;
  • to purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business;
  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business,; and
  • to any other person as may be envisaged under this Privacy Notice.

Where permitted by applicable law, we and/or our selected third parties may contact you with information about offers, products and services that might be of interest to you. We will get your express opt-in consent before we share your personal information with any third party for marketing purposes, unless consent is not required under applicable law (e.g. you are a corporate subscriber, or we have a pre-existing relationship where your consent is not required). If you no longer wish to receive marketing communications, please send us an email (using the details provided in the How to Contact Us section below) or click on the ‘unsubscribe’ link at the bottom of any of our marketing emails.

Aggregated data

We may collect, use and share “aggregated data” such as statistical or demographic data for any purpose. This aggregated data could be derived from your personal information but is anonymised and not considered personal information as this data will not directly or indirectly reveal your identity. For example, we may use anonymised, aggregated, statistical information for purposes that include testing our IT systems, research, data analysis, improving our Websites,  developing new products and features and/or to calculate the percentage of users accessing a specific Website feature. We may also share such anonymised information with third parties.

Special category information

We do not generally seek to collect sensitive (or “special category”) personal information through our Websites but may do so as part of our business transactions. If we do collect special category personal information, we will ask for your explicit consent, or rely on an alternative appropriate lawful basis (such as because the processing relating to personal information is manifestly made public) for our proposed use of that information at the time of collection.


Except for sports data collected about athletes, or unless otherwise specified (for example, in relation to certain aspects of our services), we do not knowingly collect or process personal data from children under 18 years of age.


We understand that the security of your personal information is important to you. When handling personal information, security is paramount, and we seek to ensure that personal information is adequately and appropriately protected.  We have put in place appropriate, technical, and organisational measures to prevent accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Data is encrypted as appropriate and data access is restricted to authorised roles within the company only. Our data processing/storage standards and access are regularly reviewed.

International Data Transfers

We are a global business. This means that it may be necessary for us to transfer your personal information outside of the country in which it was collected, or your jurisdiction of residence, when transferring it to other entities or offices within Stats Perform and our service providers and business partners located in other countries. If you are based in the UK or European Economic Area (“EEA”), your personal information may be transferred to or accessed from territories outside the UK or EEA which are not governed by data protection laws equivalent to those in force within the UK and EU respectively.

Where applicable data protection laws apply, and personal information is transferred by us, and/or made available, to a recipient outside the EEA or UK, we take steps to put in place appropriate safeguards to protect your personal information, including:

  • transferring your personal information to a country, territory, sector, or international organisation which the appropriate supervisory authority has determined ensures an adequate level of protection, as permitted under applicable data protection laws; or
  • entering into standard contractual clauses in a form approved by the appropriate supervisory authority, obliging recipients to protect your personal information as required under applicable data protection laws.

Further details regarding the appropriate safeguards we put in place are available upon request.

How Long We Retain Your Personal Information

We will store the personal information we collect about you for no longer than necessary for the purposes set out in the table above in accordance with our legal obligations and legitimate business interests. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible at the time (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, reporting or other requirements.

Your Rights

To the extent applicable under data protection laws, you have the following data protection rights:

  • Right of access. You have the right to obtain access to your personal information.
  • Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
  • Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
  • Right to erasure. You have the right, in some circumstances, to request for us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
  • Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
  • Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing we conducted with your consent prior to your withdrawal.

The right to object: You also have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason. Please see the “Marketing” section above.

Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

You can exercise any of your rights as described in this Privacy Notice and under data protection laws by contacting us using the contact details provided under the “How to contact us” section below.

If you are dissatisfied with how we have handled your personal information, you also have the right to lodge a complaint to your national data protection authority.  If you are in the UK, information on how to contact the Information Commissioner is available at If you are located in the EU, further information about how to contact your local data protection authority is available at

We would, however, appreciate the chance to deal with your concerns before you approach any data protection authority so please contact us in the first instance (using the contact details provided under the “How to contact us” section below).

Links to Third Party sites

Our Websites may, from time to time, contain links to and from third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and Stats Perform does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

US Residents

If you are a US resident, please click here for more information about the categories of personal data that we may collect, the categories of sources from which we may collect such personal data and your rights under applicable US privacy laws in relation such personal data.

Updates to this Privacy Notice

We may need to update this Privacy Notice from time to time by updating this page. We may decide it is appropriate to notify you of any significant changes but would encourage you to come back and review it from time to time in any event. When we change this Privacy Notice in a material way, we will update the “Last Updated” date at the end of this privacy notice (see below). Changes to this Privacy Notice are effective when they are posted on this page.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

How to contact us

If you have any queries, comments or requests regarding this Privacy Notice, you can contact us in the following ways:

By Email

By Post

Attention: Legal Department
The Point, 37 North Wharf Road, Paddington, London, United Kingdom W2 1AF
cc: Stats Perform’s Data Protection Officer

The data controller of your personal information is Perform Content Services Limited which is registered with the UK ICO with registration number ZA497913.

Last Updated: March, 2024.